How to Set Fundraising Goals for Your Krispy Kreme Fundraiser and Crush Them! - GroupRaise

Are you planning a Krispy Kreme fundraiser but feeling lost when it comes to setting goals? Don’t worry, you’re not alone.


Setting fundraising goals can be a daunting task, but it’s crucial for the success of your campaign. In this article, we’ll guide you through six easy steps to help you set achievable goals for your Krispy Kreme fundraiser and exceed them. From defining your purpose to monitoring progress, we’ve got you covered!


person writing bucket list on book - planning their Krispy Kreme fundraiser

Image by Glenn Carstens-Peters on Unsplash


Step 1: Define Your Purpose


The first step in setting fundraising goals is to define your purpose. It’s important to have a clear and specific purpose for your campaign. This will help you stay focused and motivated, and also make it easier to communicate your goals to potential donors.


To define your purpose, ask yourself what you want to achieve through your Krispy Kreme fundraiser. Do you need to raise money for a specific cause or project? Are you looking to fund a new initiative or program? Whatever your purpose may be, make sure it aligns with your organization’s values and goals.


Step 2: Know Your Audience


Knowing your audience is key to setting realistic fundraising goals. To identify and analyze your audience, ask yourself who your potential donors are, what motivates them, and what their interests and behaviors are. This information will help you tailor your messaging and outreach strategies to better resonate with your audience and encourage them to donate.


Step 3: Determine Your Fundraising Needs


Once you have a clear purpose and understanding of your audience, it’s time to determine your fundraising needs. This includes calculating the expenses associated with your campaign, such as the cost of Krispy Kreme products, marketing materials, and any other fees.


To set achievable fundraising goals, make sure you’re taking into account all of your expenses and setting a realistic target. Remember, it’s better to set a slightly lower goal and exceed it than to set a high goal and fall short.


Step 4: Set Specific and Measurable Goals


Setting specific and measurable goals is essential for the success of your fundraising campaign. Use the SMART framework to create goals that are Specific, Measurable, Attainable, Relevant, and Time-bound. For example, instead of setting a vague goal like “raise a lot of money,” set a specific goal like “raise $5,000 in one month.”


Step 5: Develop a Fundraising Plan


A comprehensive fundraising plan is crucial for achieving your fundraising goals. Your plan should include marketing and outreach strategies, such as social media promotion, email campaigns, and word-of-mouth. It should also include a timeline for executing these strategies and tracking progress towards your goals.


One of the benefits of hosting your Krispy Kreme fundraiser with GroupRaise is that your organization will get access to various tools and resources to help promote your campaign, reach a wider audience, and maximize your fundraising potential. By leveraging the power of technology and community support, GroupRaise makes it easy for organizations to set and achieve their fundraising goals with Krispy Kreme Digital Dozens. You can learn more about this here.


Step 6: Monitor Progress and Make Adjustments


Finally, it’s important to monitor your progress towards your fundraising goals and make adjustments as needed. Use fundraising software like GroupRaise to track your progress and analyze your results. If you’re falling short of your goals, consider making adjustments to your fundraising plan, such as increasing outreach efforts or adjusting your messaging.




Setting fundraising goals for your Krispy Kreme campaign is crucial to your success. By following the six steps outlined in this article, you can define your purpose, understand your audience, determine your fundraising needs, set specific and measurable goals, develop a fundraising plan, and monitor progress to make adjustments as needed. Remember, setting achievable goals will help motivate your team and increase your chances of a successful campaign.


Ready to start your Krispy Kreme fundraising campaign and crush your goals?